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Why do they have to be so painful?

Thanks Seth Godin:

 99% of the time, in my experience, the hard part about creativity isn’t coming up with something no one has ever thought of before. The hard part is actually executing the thing you’ve thought of.

The devil doesn’t need an advocate. The brave need supporters, not critics.

I want one..

So yesterday was a busy day. After all this usually my monthly busy week. Once I got home I decided to unwind a little, have a beer and enjoy some of my favorite television on. I was halfway through and enjoyable episode of scrubs when it happened. Bam. KHQ Breaking news! The title card flashes, the cheesy music and graphics wind up. My mind wanders and I think what has happened? Another earthquake in Seattle? They caught Osama Bin Laden (finally)? A tanker crashed at fairchild? What?

Then the newscaster comes on and announces in a serious voice there are a bunch of police at sprague and lincoln which have been shut down because of a fight at a club. Thats right folks, a fight at a club. Seriously? Thats breaking news? Six cop cars show up in one place and they have to waste 2 minutes of my time to explain that they don’t know whats going on (and a news team is on the way) but they thought I should know that six cops cars have shut down sprague and lincoln because of a fight. At a club. Oh and now that we have your attention lets give you 15 seconds of a bad press conference of a basketball player biting his nails and talking about Gonzaga’s loss. Then we will come back to the six cop cars because that is really exciting.

Now back to our regularly scheduled advertising.

Here is a great piece on how we design our presentations. Why is it so hard for people to grasp the concept that too much information on a slide dilute the power of the presentation?

Viacom = Evil

Signal vs. noise. Why is it so hard to filter out noise when trying to create a signal. Seems simple enough.